Layout Tips (InDesign)

 

1. Make your Margins Wider- give designs breathing space

2. Limit your Colour Palette- too much colour can be messy and confusing to the eye

3. White Space/ negative space- helps draw the eye to content 

4. Tweak your Typography- think about drop caps, leading (line space), text weight, hyphernation, small caps and paragraph structure, most importantly check for consistency (line length, spacing, text size etc.)

Another tip used by design professionals is to apply Optical Margin Alignment to paragraphs of text. This creates ‘Hung Punctuation’, shifting punctuation marks outside the boundaries of a text frame, creating a more uniform block of text. InDesign will also subtly move any overhanging serifs on letters, so your text looks more perfected and polished.

You can find the Optical Margin Alignment option in the Story panel in InDesign (Window > Type & Tables > Story).

https://www.indesignskills.com/tutorials/improve-indesign-layout/